Manage online merchandising and advertising to develop sales opportunities. Optimize SEA/Display/SMA campaigns maximizing ROI. Manage SEO strategy (on Google, Baidu, Naver).
Lead digital marketing strategy, develop and execute marketing plan working with multi-cultural teams and local agencies. Manage budget, review statistics and monitor analytics.
Manage digital communication and CRM database, doing A/B testing and segmentation. Develop Customer Journey Mapping to analyze touch-points and maximize commercial opportunities.