Barbara Brun

About Me

Here are some things that you should know about me.

Hello, I'm Barbara!

Digital Marketing, Ecommerce, eCRM Manager

Qualified digital manager with more than 8 years' experience, I am actually based in Hong Kong, employed by the French cosmetic brand Caudalie. Flexible in working environments, I have worked for the third largest communications group in the world and international e-commerce companies. You can contact me: bma.brun@gmail.com.

Services

Things that I work on.

Digital Projects

Manage and plan digital projects, develop actions plan working with multi-cultural teams and local agencies. Review statistics and monitor analytics.

eCRM

Manage sending tool and eCRM database, doing segmentation and A/B tests. Develop Customer Journey Mapping to analyse touch-points and maximizing commercial opportunities.

SEM (SEA/SEO)

Optimize SEA campaigns maximizing ROI. Manage SEO strategy (on Google, Baidu, Naver). Certified Google Analytics and AdWords (Display + Shopping).

Webmastering

Manage CMS, such as products, categories, pages, promotions, etc. (like in Magento or WordPress). Troubleshoot and verify contents, links, order flow and registration flow.

Front-End Dev

Develop and implement front-end functionalities with HTML/CSS/JS languages. Handle daily updates and technical maintenance, debugging and optimizing the performances.

UX & Web Design

Create visual style guidelines, mockups and graphic models such as landing pages, newsletters, banners. Prepare variations for responsive design or mobile version and other medias.