Barbara Brun

International Digital Manager

About Me

Here are some things that you should know about me.

Hello, I'm Barbara!

Digital Marketing, Ecommerce, SEM (SEO/SEA) Manager
Qualified digital manager with more than 7 years experience, I am actually based in Hong Kong, employed by the French cosmetic brand Caudalie. Flexible in working environments, I have worked for the third largest communications group in the world and international e-commerce companies. You can contact me: bma.brun@gmail.com.

Services

Things that I work on.

Manage web projects and plans for future changes, content/inbound marketing and translations for international websites. Review statistics and monitor analytics in Excel and PowerPoint format.

Optimize SEA campaigns and maximize ROI. Manage SEO strategy (on Google, Baidu, Naver). Implement various trackings (with Google Tag Manager). Certified Google Analytics and AdWords (Display + Shopping).

Manage CMS, such as products, categories, pages, promotions, etc. (like in Magento or WordPress). Troubleshoot and verify contents, links, order flow and registration flow.

Develop and implement front-end functionalities with HTML/CSS/JS languages. Handle daily updates and technical maintenance, debugging and optimizing the performances.

Prepare eDMs according to technical and legal constraints, manage sending tool (like MailChimp or Experian CCMP), create specific basis (manage eCRM database) and A/B tests.

Create visual style guidelines, mockups and graphic models such as landing pages, newsletters, banners. Prepare variations for responsive design or mobile version and other medias.

Skills

Things that I'm good at.

(X)HTML(5)
90%
CSS(3)
85%
Redaction
90%
SEO
85%
SEA
85%
SMO
70%
Magento
85%
WordPress
90%
Photoshop
95%
Ecommerce
80%