Barbara Brun

International Digital Marketing Manager

About Me

Here are some things that you should know about me.

Hello, I'm Barbara!

Digital Marketing, Ecommerce, eCRM Manager
Qualified digital manager with more than 8 years' experience, I am actually based in Hong Kong, employed by the French cosmetic brand Caudalie. Flexible in working environments, I have worked for the third largest communications group in the world and international e-commerce companies. You can contact me: bma.brun@gmail.com.

Services

Things that I work on.

Manage and plan digital projects, develop actions plan working with multi-cultural teams and local agencies. Review statistics and monitor analytics.

Manage sending tool and eCRM database, doing segmentation and A/B tests. Develop Customer Journey Mapping to analyse touch-points and maximizing commercial opportunities.

Optimize SEA campaigns maximizing ROI. Manage SEO strategy (on Google, Baidu, Naver). Certified Google Analytics and AdWords (Display + Shopping).

Manage CMS, such as products, categories, pages, promotions, etc. (like in Magento or WordPress). Troubleshoot and verify contents, links, order flow and registration flow.

Develop and implement front-end functionalities with HTML/CSS/JS languages. Handle daily updates and technical maintenance, debugging and optimizing the performances.

Create visual style guidelines, mockups and graphic models such as landing pages, newsletters, banners. Prepare variations for responsive design or mobile version and other medias.

Skills

Things that I'm good at.

CRM
95%
Content
90%
Ecommerce
80%
UX
85%
SEO
85%
SEA
80%
SMO
75%
Management
90%

Portfolio

Companies and clients that I've been happy to work for.

Caudalie Paris

www.caudalie.com

Planet Cards

www.planet-cards.com

Publicis Worldwide nurun

www.publicis.com

iDTGV

www.idtgv.com

Renault Group

group.renault.com

Carrefour

www.carrefour.com

Club Med

www.clubmed.com

Unilever

www.unilever.com

MAIF

www.maif.fr

Hermes Paris

www.hermes.com

Special T by Nestle

www.special-t.com

Nescafe Dolce Gusto

www.dolce-gusto.com