About Me
Here are some things that you should know about me.
Hello, I'm Barbara!
E-commerce, Digital Marketing & CRM expertQualified professional with more than 12 years of experience in digital & e-commerce (based in France, China and the UAE), I am currently based in Dubai working for the French luxury brands Parfums de Marly and INITIO Parfums Privés.
Services
Things that I work on.
Manage online merchandising and advertising to develop sales opportunities. Optimize SEA/Display/SMA campaigns maximizing ROI. Manage SEO strategy (on Google, Baidu, Naver).
Lead digital marketing strategy, develop and execute marketing plan working with multi-cultural teams and local agencies. Manage budget, review statistics and monitor analytics.
Manage digital communication and CRM database, doing A/B testing and segmentation. Develop Customer Journey Mapping to analyze touch-points and maximize commercial opportunities.
Skills
Things that I'm good at.
Portfolio
Some companies and clients that I've been happy to work for.
Social