Lead digital marketing strategy, develop and execute marketing plan working with multi-cultural teams and local agencies. Manage budget, review statistics and monitor analytics.
Manage digital communication and eCRM database, doing segmentation and A/B testing. Develop Customer Journey Mapping to analyze touch-points and maximize commercial opportunities.
Manage online merchandising and advertising to develop sales opportunities. Optimize SEA campaigns maximizing ROI. Manage SEO strategy (on Google, Baidu, Naver). Certified Google Analytics and AdWords.