Barbara Brun

International E-Commerce & Digital Manager

About Me

Here are some things that you should know about me.

Hello, I'm Barbara!

E-commerce, Digital Marketing, CRM Manager
Qualified manager with more than 11 years of experience in digital, including 6+ in international B2C e-commerce companies (based in France and China), I am currently based in Paris working for the French luxury house PIERRE HARDY.
You can contact me: bma.brun [at] gmail.com.

Services

Things that I work on.

Manage online merchandising and advertising to develop sales opportunities. Optimize SEA/Display/SMA campaigns maximizing ROI. Manage SEO strategy (on Google, Baidu, Naver).

Lead digital marketing strategy, develop and execute marketing plan working with multi-cultural teams and local agencies. Manage budget, review statistics and monitor analytics.

Manage digital communication and CRM database, doing A/B testing and segmentation. Develop Customer Journey Mapping to analyze touch-points and maximize commercial opportunities.

Skills

Things that I'm good at.

Ecommerce
85%
CRM
80%
Content
70%
UX/UI
80%
SEO/SEA
90%
Influencers
75%
SMO/SMA
85%
Affiliation
75%

Portfolio

Some companies and clients that I've been happy to work for.

Patou

www.patou.com

6IXTY 8IGHT

www.6ixty8ight.com

Caudalie Paris

www.caudalie.com

Planet Cards

www.planet-cards.com

Publicis Worldwide nurun

www.publicis.com

iDTGV

www.idtgv.com

Renault Group

group.renault.com

Carrefour

www.carrefour.com

Club Med

www.clubmed.com

Unilever

www.unilever.com

Hermes Paris

www.hermes.com

Special T by Nestle

www.special-t.com