Manage and plan digital projects, develop actions plan working with multi-cultural teams and local agencies. Review statistics and monitor analytics.
Manage sending tool and eCRM database, doing segmentation and A/B tests. Develop Customer Journey Mapping to analyse touch-points and maximizing commercial opportunities.
Optimize SEA campaigns maximizing ROI. Manage SEO strategy (on Google, Baidu, Naver). Certified Google Analytics and AdWords (Display + Shopping).
Manage CMS, such as products, categories, pages, promotions, etc. (like in Magento or WordPress). Troubleshoot and verify contents, links, order flow and registration flow.
Develop and implement front-end functionalities with HTML/CSS/JS languages. Handle daily updates and technical maintenance, debugging and optimizing the performances.
Create visual style guidelines, mockups and graphic models such as landing pages, newsletters, banners. Prepare variations for responsive design or mobile version and other medias.