Barbara Brun

Manage web projects and plans for future changes, content/inbound marketing and translations for international websites. Review statistics and monitor analytics in Excel and PowerPoint format.

Optimize SEA campaigns and maximize ROI. Manage SEO strategy (on Google, Baidu, Naver). Implement various trackings (with Google Tag Manager). Certified Google Analytics and AdWords (Display + Shopping).

Manage CMS, such as products, categories, pages, promotions, etc. (like in Magento or WordPress). Troubleshoot and verify contents, links, order flow and registration flow.

Develop and implement front-end functionalities with HTML/CSS/JS languages. Handle daily updates and technical maintenance, debugging and optimizing the performances.

Prepare eDMs according to technical and legal constraints, manage sending tool (like MailChimp or Experian CCMP), create specific basis (manage eCRM database) and A/B tests.

Create visual style guidelines, mockups and graphic models such as landing pages, newsletters, banners. Prepare variations for responsive design or mobile version and other medias.